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We exhibited in the Femtech Zone at the Health Expo held at Tokyo Big Sight from Tuesday, February 8 to Thursday, February 10.

During the event, many visitors came to the Become booth, where we were able to explain our products and receive a great deal of positive feedback and expectations for Become.
Thank you very much.
In addition, our CEO, Mr. Yamashita, delivered a three-minute pitch alongside 14 other Femtech companies. We were once again attended by a large audience, which allowed us to experience firsthand the high level of interest in Femtech.
Below is an excerpt from the speech.

The reality is that there are still many prejudices and misconceptions surrounding the term "menopause."
At Become, we hope to change how menopause is perceived and thought about, together with our customers.
Furthermore,
we believe that women who are trying to move on to the next stage of their lives—whether to "live more active days" or "be more fulfilled in their work"—should not have their daily lives or social activities hindered by menopausal symptoms.

Driven by this vision, Become
developed innerwear that combines features to address sudden hot flashes and sweating,
as well as the chills that follow,
and has invested time and money into research and development,
conducted various tests and wearer trials, obtained a patent for anti-flash technology in the EU,
and launched sales in the United Kingdom in 2017.

With the brand slogan "For unstoppable women with the menopause,"
"For women who do not stop because of menopause," the brand targets a niche customer base unlike any other apparel product. Its strength lies in the "uniqueness" and "competitive advantage" of products developed through a simple yet meticulously planned brand concept.

As a result, from the time of its launch in the United Kingdom, Become has been featured by many media outlets, including the BBC, The Guardian, HuffPost, WGSN, and Insider,
won the "Best International Intimate Apparel Start Up" award from LUX LIFE magazine, was selected as one of the Top 20 Global Innovations by the Femtech site FemAging,
and was also introduced by the World Intellectual Property Organization (WIPO).
Through these achievements, the Become brand has become widely known throughout the United Kingdom.

We believe that "customer feedback" is the most valuable asset in operating Become.
For this reason, we actively utilize Trustpilot, a UK-based review site that publishes independent, verified reviews.
Become has already received 1,700 reviews, with an overall rating of 4.5 out of 5.
Excerpt ends here

Become will continue to support women going through menopause.